THE LITTLE PEARL™ BRINGS CAVIAR TO THE TREND-SETTING CROWD WITH THE LAUNCH OF ITS AMERICAN CAVIAR

BOSTON, MASS., December 6, 2006 – The Little PearlTM, the leading national seller of American Caviar – the freshest caviar in the world – today announced the launch of its new product lines at www.LittlePearl.com. The Little Pearl’s American Caviar has emerged as one of the hottest products among the trend-setting crowd, a younger, hipper demographic compared to the traditional imported caviar consumer. The Little Pearl’s American Caviar is available in five categories: Wild Alaskan Keta Salmon, Cultured Rainbow Trout, Spoonbill Paddlefish, Wild Caught American Sturgeon and exclusive Transmontanus Rex™ White Sturgeon, The Little Pearl’s American answer to imported Beluga.

Historically, caviar has been consumed by an older, wealthier, niche group of people. However, in the same way golf migrated from the elitist consumer to a broader, younger, contemporary group of Americans, American Caviar is exhibiting the same trend. American Caviar’s unique, clean, crisp taste and freshness is attributed with creating the trend’s inflection point. Traditional imported caviar has not been able to achieve a broad-based appeal.

“In an effort to be different and create a memorable event, we served The Little Pearl’s American Caviar at a recent party” said Little Pearl enthusiast, Fredi Shonkoff. “It was the buzz at the party and remained a hot topic of conversation for the weeks that followed. It reminds me of the early days when sushi suddenly became fashionable and considered the ‘in thing’ and is still going strong.”

American Caviar’s taste and freshness is achieved based on numerous favorable conditions that don’t exist in the traditional imported caviar market. Because of the proximity to the U.S. market and no trade barrier considerations, The Little Pearl’s American Caviar freshness far exceeds that of traditional imported caviar. Pristine farms and fisheries with no pollution are a much healthier environment for producing caviar than the contaminated Caspian Sea, Black Sea and Volga River. Additionally, American Caviar doesn’t use Borax, a food additive that is banned in the United States, but is used in many traditional imported caviars. Moreover, The Little Pearl’s American Caviar standards comply with the U.S. Food