Caviar Without Guilt

Rich Brauman is trying to make saving the environment profitable, one delicious tin of caviar at a time. The thirty-one year old founder of the caviar company La Petite Pearle offers American caviar from fish farms across the country. He wants you to stop thinking from Iran, Russia, Azerbaijan for your Beluga, Osetra, and Sevruga and start thinking the Yukon, Northern California and North Carolina for Keta Salmon, American Sturgeon and Rainbow Trout.